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Tag: Ethical marketing

Is It Time To Embrace Ethical Marketing

Today’s customers care not just about the impact their purchases have on themselves, but also the impact their purchases have on the world. They...

Is Community Essential to the New Marketing Paradigm?

Lynn Serafinn looks at how modern marketing is now a dialogue with our audience, and how the cyber-community is an integral part of our business success. Throughout the 20th Century, old-school marketing was primarily a one-way form of communication…

Optimising Blog Images for SEO, Speed, Branding and Sharing

Marketer Lynn Serafinn shares 5 essential technical tips to ensure your blog images make your blog more search engine friendly and inviting to your readers.   If you’re a blogger, it’s important to have a compelling image on every one of your blog…

Taking a Collaborative Approach to Writing Marketing Copy

In the past four articles we’ve been looking at the difference between the ‘old school’ and a new ‘7 Graces’ approach to writing marketing copy for our websites, sales pages, newsletters, email shots, blog articles, social media updates, and…

OPINION POLL – What’s Your View on Pre-Written Endorsements?

Ethical marketing advocate Lynn Serafinn challenges the common practice of pre-fab endorsements in the publishing industry and asks YOU to share your view. Today, I want your opinion. I’d like to find out what you think about the practice of pre-written…

Blogging – How to Write Articles that Speak to Your Audience

One of the things I do in my work at the 7 Graces Project is help people market their businesses through blogging and social media platforms. Unfortunately, many articles I receive from clients suffer from the same tragic flaw: they are primarily about…