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Tag: Direct marketing

Infographic: Talkin’ ’bout My Generation

Millennials may not understand their parents' past affinity for go-go boots, fringed vests, or bell-bottoms, but they consider loyalty to other long-standing products groovy...

Loyalty Programs Drive Hotel Direct Booking Strategies

According to the latest TravelClick data, loyalty program members account for nearly 80% of all room nights booked through a hotel's website (Brand.com). This...