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Tag: Customer lifetime value

Key Press Release Metrics

Press Releases (PR) can be a daunting endeavor – whether it’s for a small business, or on a larger scale. Many firms hire full...

Do You Know the Lifetime Value of Your Customers?

Four in ten senior executives in larger companies don’t know the lifetime value of their customers; That’s according to Marketing Charts who quoted a Forbes...

How Much Are Your Customers Worth? [Infographic]

Lifetime Value (LTV) is one of those metrics that keeps your CEO up a night. It's the estimated revenue that a customer will generate...

Why Consumer Product Metrics Are All Terrible

I’ve never met an entrepreneur who’s happy with their metrics. Whether you’re talking about sign up rates, retention rates, or how often your users create...