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Tag: Computers and Internet

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time...

Why You Should Give Yourself Permission to Screw Up

It’s small wonder that the prospect of screwing up is met with such dread. Many of us are wary – though not always consciously...

New Domain Names Are in the Works. Would Your Business Benefit?

I heard that a bunch of new website addresses–besides .com–will become available in 2014. How should a small business like mine take advantage of...

50 Essential Digital Marketing Metrics

These 50 metrics are must haves for any CMOs, CDOs, CIOs and CFOs. They help to illustrate why marketing is important and how marketing...

Do My Guests Appreciate My Service Efforts?

In my last article I showed you how enhancement of simple practical skills can have a positive effect of the service experience of the...

The Thin Line Between Annoying and Assertive

You've been told not to be pushy, aggressive or a stalker when following up with an employer after submitting an application or going on...

The Get Rich Quick Internet Scheme That Works

In the next year, we could see a host of new “top-level” domain names like .beauty, .app, and .blog, dramatically increase the amount of...

6 Components of a Successful Digital Marketing Audit

As digital communication continues to explode more organizations are recognizing its importance within the marketing mix. In order to develop strategy and allocate resources business...

Price, Reviews and Ratings: How Consumers Evaluate a Hotel Room Purchase...

Most hotel marketers agree that social media impacts consumer buying behavior, particularly reviews and ratings. However, the degree to which it influences the decision...

New Defaults In Web Design — How Much Has The Web...

Responsive design is about more than just layout; it’s about designing for the Web, which means, mostly, for people with browsers. And that’s just...