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Tag: Coca-Cola

In Service Of The Brand: How To Create (And Maintain) A...

http://www.thebluediamondgallery.com/tablet/b/brand.html Wouldn't it be nice if a business could thrive on the quality of its product alone? Sadly that's not the world we live in....

How to Target the Right Customers to Your Online Business

Flickr You can’t expect any success - online or offline - in business if you don’t understand your market. It’s where many companies struggle, and...

Leaders Need a Daily Reading Habit

It’s frequently said that those who lead, read. Research has shown that reading keeps leaders smart, creative and social. For those who want to...

Creating The Perfect Social Media Post

Is there such a thing as a perfect tweet? I like to think so. Certainly, there are strategies, guidelines and norms to follow on Twitter...

Facebook Spoken in Mandarin is Smart Strategy

MY HAT IS OFF to Mark Zuckerberg for his impressive performance in speaking Mandarin this week while promoting Facebook in China. While some may...

Business Ethics: Rigging CEO Pay

Warren Buffett opposes (though he didn't vote against) Coca-Cola Co.’s new employee stock plan as excessive. The problem, which Buffett didn’t mention, starts with...

In Search of the “Alpha” CEO

CEOs are still scrambling to emerging markets, but they could be running the risk of overlooking exciting developed market growth opportunities. Selling automobiles, sneakers, fizzy...

Interviewing – 5 Ways to Take it From Good to Great

1. Make it About Them Making people feel important is the single most important thing you can do to make an impression on anyone, anywhere,...

Merry Christmas: The Physics Of Santa

Tis the season to be jolly, as the old song goes, but is it possible to calculate exactly how jolly we are through data...

Just How Does Coca-Cola Reinvent Itself In A Changed World?

In a packed room of 2,200 marketers attending the ANA’s annual Masters of Marketing conference last week in Phoenix, Joe Tripodi, Chief Marketing and...