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Surviving the Dark Side of Affiliate Marketing

The Santa Claus Christmas Store, in Santa Claus, Ind., was typical of a lot of brick-and-mortar businesses when it sought to expand its online footprint earlier this year. In addition to sprucing up its website and increasing its pay-per-click advertising budget, it joined an affiliate marketing network.

via Surviving the Dark Side of Affiliate Marketing – NYTimes.com.

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