As donations begin to come in, you’ll need to keep track of your fundraisers’ efforts and collect new donor data by:
- Syncing new donor information to your CRM.
- Updating existing donor database records.
- Linking donation and interaction history with supporter profiles.
Running a peer-to-peer campaign will help you form deeper relationships with your donors and fundraisers, but you need to stay engaged with your supporters throughout the process.
Step 5: Recognize your peer-to-peer fundraisers.
Make sure you thank each and every one of your peer-to-peer fundraisers with a personal note, email, or phone call. Use your end-of-campaign event to celebrate and recognize them, too! Let them know just how much your organization appreciated their help.
How do you successfully fundraise?
Two of the most successful peer-to-peer fundraising campaigns of 2018 were the Big Brothers Big Sisters Bowl for Kids and the Pikes Peak Humane Society ‘Pawtoberfest’ campaigns:
As you can see from the donation page, the Pikes Peak Humane Society fundraising campaign was part of the lead-up to their 2018 Pawtoberfest event.
What makes this campaign successful:
- The varying colors and fonts draw the visitor’s eye to the text so that they’ll read it.
- The header image features bright colors and an adorable logo. Then, the important event information is rendered in large text.
- The fundraising thermometer and event leaderboard create friendly competition between fundraisers and a sense of accountability for donors.
Next, the Big Brothers Big Sisters team explains how they match kids with mentors, and then invites visitors to donate to the campaign, register for the event, or both!
What makes this campaign successful:
- They thank their sponsor in a prominent place.
- The “Our Newest Participants” and “Recent Activity” sections are a fun, engaging way to make everyone feel the organization’s appreciation.
How to Market Your Peer-to-Peer Fundraising Campaign
Once you’ve collected your team of fundraisers and prepared them, how can you make sure they effectively spread the message about your campaign?
- Email. Email is one of the most effective methods of asking for donations during a peer-to-peer fundraising campaign. Your nonprofit can easily provide your fundraisers with templates to send out to their friends.
- Social media. Posts can go viral in a matter of hours. Sharing peer-to-peer donation pages on social media brings them to the attention of your fundraisers’ friends and family.
- Traditional marketing. Direct mail, print advertisements, and face-to-face solicitations are perfect for donors who aren’t online or prefer more personal interactions.
Using Peer-to-Peer Fundraising Software
What is peer-to-peer fundraising software?
Peer-to-peer fundraising is simple in concept, but when your nonprofit has more than a handful of individuals fundraising for the campaign, how can you stay on top of things?
Comprehensive peer-to-peer fundraising software allows you to:
- Track your campaign’s progress.
- Gain insight into donor data.
- Sell merchandise.
- Build event registration into each page.
Features and Benefits of Peer-to-Peer Fundraising Platforms
Using a peer-to-peer fundraising platform to support your campaign can streamline your process by providing features such as:
- Customizable donation pages.
- Social sharing buttons.
- Online merchandise storefronts.
- Fundraising badges, thermometers, and leaderboards.
By including all of these features in one package, peer-to-peer fundraising software makes it easy for your nonprofit to run the most efficient and effective campaign possible.
There are many benefits to using this kind of software. Here are the top three:
- Donors always get a receipt and thank-you due to a streamlined donation process.
- Branding your donation page to your organization instills trust that the revenue is going to your nonprofit.
- Fundraisers can easily share their posts and use mobile-optimized pages.
Peer-to-peer fundraising software can ensure that your team and your fundraisers have all the tools they need to run a successful campaign. Peer-to-peer fundraising software gets your campaign get off the ground quickly and helps raise money for a good cause.
