Success Soup – A is for Acumen

This is the first in a series – Alphabet Soup of Succes I have great memories of Campbell’s Alphabet Soup when I was a kid.  I can’t remember what my favorite thing was to spell, but for this series, it is SUCCESSMany of us would think about the domain part of expertise when we hear the word “acumen”, such as in “business acumen”. Or perhaps you are a cruise expert and you think of your acumen as it relates to planning high-end luxury cruises for your clients. Or you are an expert at editing and grammar – yes that is you Susan Rooks (the Grammar Goddess).

I maintain that the really important part of this definition is what Webster provides in the dictionary.  It is the combination of being able to make good judgments and quick decisions.

That is Acumen with a CAPITAL A.

This morning I met someone who I swear is actually an old friend. She and I were introduced by a mutual friend just yesterday, but have SO much in common that I am actually surprised that we have never met. We were talking about how so many industries have missed the boat on innovation and sustainability, not because they don’t have the data to make a decision, or that they are not astute, shrewd or clever, but because they can’t move quickly enough. And that comes from a fear of change.

I now have a whole new appreciation of the word ACUMEN. And we are 1/26th of the way on our journey to success.

What words can you think of that begin with the letter A that contribute to success, either personal or business?


Chicke Fitzgerald
Chicke Fitzgerald
Chicke spent the first half of her career working for industry leading travel distribution technology and telecom companies. If you have ever made a travel booking online or checked in for a flight, chances are Chicke worked for one of the companies that pioneered that technology. The second half has been spent turning trip tech and travel storytelling on its head. She formed Solutionz in 1996. Solutionz is the smart trip technology leader behind the TripProximity smart trip widget. TripProximity is a B2B widget that integrates online trip planning next to "the reason" motivating the trip. We help businesses, venues and events better serve visitors who need a hotel nearby and we enhance enterprise systems that are used regularly by potential travelers. TripProximity's innovative distribution strategy and technology capabilities set it apart from the rest. Since 1996, we've brought innovative thought to the challenges facing the travel and technology industries. Chicke builds companies and has invested over $1.2m on her own, plus she has raised $6m in investment capital. Recognized as a game changer. Her investment actions reflect her commitment to innovation and her principles. She is also an investor in Solutionz Innovations, venue and event based trip planning, Rich Media Exchange, digital asset marketing and management. Chicke's faith and courage is core to her identity, as is giving back and mentoring others to discover their radical sense of purpose. Chicke is a newly minted author of the Game Changer, an allegorical business novel and hosts a podcast of the same name, focused on innovation and growth strategies. Whether in her own ventures or those of her clients, her business focus is growth - 360-degree growth in both corporate and entrepreneurial environments. Growth is achieved by ditching the status quo and by listening to the front lines. They know the customer.

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