Study: Women Are Social Media’s Power Users (Unless It’s LinkedIn)

Women use every major social media channel more than men—except for LinkedIn—according to a Pew Research study released today.

Pew found that 76 percent of online U.S. adult females use Facebook, compared to 66 percent for online males, while fairly similar women/men percentage splits exist for Twitter (18 percent/17 percent), Instagram (20/17) and Pinterest (33/8). Indeed, one-third of women are now using Pinterest. But then there’s LinkedIn: the researcher said 24 percent of Internet-using men employ the site compared to 19 percent of women.

via Study: Women Love Social Media More Than Men (Unless It’s LinkedIn) | Adweek.

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