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Study: Most TripAdvisor Users Read 6-12 Reviews Before Choosing a Hotel

An independent study among 12,000 global travellers conducted by PhoCusWright in late 2013 on behalf of travel site, TripAdvisor, reveals that more than half of the respondents would not make a hotel booking until they read reviews about the property.

The study, which analysed the impact of online reviews on traveller’s trip planning stage, came up with the following findings:

via WIT – WEB IN TRAVEL : Most TripAdvisor users read at least 6-12 reviews before choosing a hotel.

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