An independent study among 12,000 global travellers conducted by PhoCusWright in late 2013 on behalf of travel site, TripAdvisor, reveals that more than half of the respondents would not make a hotel booking until they read reviews about the property.
The study, which analysed the impact of online reviews on traveller’s trip planning stage, came up with the following findings:
via WIT – WEB IN TRAVEL : Most TripAdvisor users read at least 6-12 reviews before choosing a hotel.
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