Apps guided by artificial intelligence (AI) are designed to broaden consumer’s horizons and offer suggestions based off a user’s interests and history. But are consumers satisfied with the results?
Innovative Technology Solutions (ITS) surveyed 2,00 Americans to find out. Presented with seven types of AI-guided applications including GPS, dating apps, bar and restaurant apps, news feed apps, movie and television streaming, music streaming, and job seeking apps, respondents were asked to rank their level of satisfaction and trust of each. The study revealed that while Americans are generally satisfied with recommendations generated by machine learning, they don’t trust them above all else. In fact, GPS is the only type of AI-guided recommendation trusted more than a flesh-and-blood friend.
The study also showed that Americans are apprehensive of future use of artificial intelligence and machine learning for more complex tasks including determining election results and guiding judicial decisions.