Botto Bistro, a Richmond CA restaurant, is no fan of Yelp;
In fact, they have actively set out to be the worst reviewed restaurant on the site, encouraging patrons to leave one-star Yelp ratings and to write negative reviews and in exchange, the Italian restaurant is offering 25% off any pizza and a chance to win a cooking class.
Why would an business do such a thing? According to the owners of Botto Bistro, Yelp will remove bad reviews if you pay to advertise with them. This is an opinion that has been going around for years, and there are many similar stories.