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TAMPA BAY • FEBRUARY 23-24 2026

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Stormy Weather

As a result of watching our local meteorologists forecast the weather, I have an idea that will simplify the way those meteorologists present the forecasts. That idea will also help their viewers understand their forecasts and be able to explain them to family, friends, and other loved ones who might not have TVs or might have better things to do than to watch local meteorologists forecast the weather.

Since we (at least in the West) read from left to right — and since most weather fronts (at least in the Northern Hemisphere) move west to east (which is the same as left to right, depending on your orientation) — here’s all we have to do, in two simple steps (please refer to the figure below):

This image is in the public domain, courtesy of Wikimedia Commons.
  1. As the storm front moves from west to east, those geographic regions over which the storm front has already passed will be described as being on the back of the front.
  1. Those regions that have not yet been reached by the storm front are (or are soon to be) will be described as being on the front of the front. They can’t be on the front of the back because they’re not yet in the back of the front.

See how easy that is?

The Vernacular

Along with being able to identify whether you’re on the back or the front of the front, there are two other things to be aware of when you’re listening to local weather forecasts, at least in Connecticut:

  1. The time will never be given precisely. Neither will it ever be expressed using the word, about. It will always and only be expressed using the word, timeframe. “We can expect showers to start somewhere around the six-o’clock timeframe.” Is that six o’clock? Near six o’clock? Is it closer to five o’clock? Is it closer to seven o’clock. We’ll never know from the weather forecast.
  2. If a storm is going to track along one of the Interstate Highways that go through the state, local weather forecasters will never say that. Instead, they’ll say, “We expect the storm to track along the I-95 corridor.” (Please refer to the figure below.) How wide is the corridor? If it tracks along the I-95 corridor, will it rain as far south as Long Island? As far north as Gales Ferry? How far east will it track? Again, we’ll never know.
Map Source: State-Maps.org

The most reliable way to be sure of anything relating to the weather as forecast by local meteorologists (at least in Connecticut) is AccuWindow Weather. If you’ve already moved down into your survival bunker ahead of the 2024 Presidential election and have no windows down there — and presuming you have a cell signal in your bunker — call 1-800-WTF-RAIN. You’ll get someone at the National Weather Service who’ll tell you in very plain language what the hell’s going on weather-wise where you are.

In the meantime, whether you’re on the back of the front or the front of the front, take the proper precautions for the upcoming timeframe.

And shut off the TV.

Mark O'Brien
Mark O'Brienhttps://obriencg.com/
I’m a business owner. My company — O’Brien Communications Group (OCG) — is a B2B brand-management and marketing-communication firm that helps companies position their brands effectively and persuasively in industries as diverse as: Insurance, Financial Services, Senior Living, Manufacturing, Construction, and Nonprofit. We do our work so well that seven of the companies (brands) we’ve represented have been acquired by other companies. OCG is different because our business model is different. We don’t bill by the hour or the project. We don’t bill by time or materials. We don’t mark anything up. We don’t take media commissions. We pass through every expense incurred on behalf of our clients at net. We scope the work, price the work, put beginning and end dates on our engagements, and charge flat, consistent fees every month for the terms of the engagements. I’m also a writer by calling and an Irish storyteller by nature. In addition to writing posts for my company’s blog, I’m a frequent publisher on LinkedIn and Medium. And I’ve published three books for children, numerous short stories, and other works, all of which are available on Amazon under my full name, Mark Nelson O’Brien.

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