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TAMPA BAY • FEBRUARY 23-24 2026

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What Steve Jobs Wouldn’t Have Done

Between a feature-by-feature review (members only) and an analysis of strategic underpinnings, I’ve written nearly three thousand words about Apple’s WWDC announcements. Still, though, it feels like I haven’t written about what is perhaps the most important takeaway.

It’s a takeaway I’ve resisted, even as writer after blogger after Twitterer has said the same thing: Apple is different, things have changed, they are opening up. My instinctual reaction has been to assume that it is all hyperbole, that nothing has changed, everything is expected. And yet, I have to admit the conclusion from Josh Topolsky’s piece Meet the New Apple rings true:

via What Steve Jobs Wouldn’t Have Done | stratechery by Ben Thompson.

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