Conversion rates on hotel websites are typically 2 – 3%, approximately only 1/3 of website visitors initiate a room booking and only 5% of those complete the booking. This leaves the vast majority of website visitors unexposed to the hotel rates and special offers. Dynamic rate promotion on the mobile and desktop website (Smart Rate Promos) feature real-time availability and price promotional banners or tiles, based on business rules such as “Tonight’s Rate is…” on the mobile site or “This Weekend’s Rate is…” on the desktop website.
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