In the world of e-commerce, there is a constant race to the bottom. Every company is looking for that magic formula to drive more traffic to their websites and sell more products. The problem is that most companies don’t understand what actually drives conversions until they try something else. Fortunately, there’s no need to reinvent the wheel. You already have everything you need to increase your website conversions. You just need to steal these ideas from the pros. If you work with websites and online marketing, you’ve heard of the term “conversion optimization.” But do you know how it works? Or why it’s so important?
Know your audience
One of the most important aspects of conversion optimization is getting to know your audience. Ask yourself who is visiting your website and what they are looking for.
Start by figuring out who your ideal customer is, where they live, their income level, and more. Once you have that information, it will be easier to design a site that matches their needs and wants. The goal is to create an experience that makes them want to come back again and again.
Optimize for conversions
Conversion optimization is a way to make small changes to your website that can have significant impacts. It’s the process of testing different offers, headlines, calls-to-action, and other factors to figure out what will increase conversions.
Optimization requires a mix of analytics and creativity. You need to know where your visitors are coming from and what they’re clicking on when they arrive. But you also need to understand what makes people tick so you can motivate them to convert.
If there’s one thing you should take away from this post, it’s this: test everything.
The first step is admitting what doesn’t work. For example, maybe your site isn’t mobile-friendly (or at least not in a way that makes it easy to find what you need). Maybe your online ads are spending more money than they’re making back. Whatever the case, you need to acknowledge when something isn’t working so that you can fix it and try new ideas.
Your conversion rates might be lower than you want them to be because of something as simple as a button color or an image size, but without testing anything, you won’t know for sure if those changes will impact your bottom line.
Be transparent about your pricing
If you’re running any type of e-commerce site, it’s important to be transparent about the pricing. Consumers have a lot of choices when they go online, and if they can get a better deal somewhere else, they will take it. To combat this, you need to make sure that your pricing is as clear and easy to understand as possible.
Use free tools and software
One of the best digital marketing tips is to utilize free tools and software to help you optimize your website. There are several great tools and software that can help you with conversion optimization. One of the most popular is Google Analytics, which gives you all sorts of data about how your website is performing to see where you should be focusing your attention. You can also use a tool like Optimizely to test different variations of your landing page to see which one gets the best conversion rate.
For service sales, finding software to give Autotask quoting can make the experience of buying smoother for users. Another standard tool used by marketers is heat mapping. This shows where people click on your site so that you know which buttons, links, or graphics need to be more visible if they want more conversions. Likewise, the tool offers insight into what page areas are seen as irrelevant or uninteresting after a certain amount of time on site.