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Startups: ‘This Is More Complicated Than I Thought’

In my last post, I wrote about Caroline Scheeler and Joe Vajarsky, who saw their dream of opening an old-fashioned general store turn into a nightmare before they even got the doors open. They ran into a major cash crunch and began worrying that they were in over their heads.

via ‘This Is More Complicated Than I Thought’ – NYTimes.com.

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