by Michael M. McCarthy, Featured Contributor
[su_dropcap style=”flat”]L[/su_dropcap]ET ME PITCH YOU MY PRODUCT:
It doesn’t exist yet; You won’t be able to touch it; I can’t promise it will work right away;
Can I do this?
An advertising company was forming. We went from business to business in search of the decision makers. Trying to sell videos and promotions that we would create.
No, I’m not interested right now”
But what is the point of failing?
You have two ears and one mouth for a reason, Michael”
–My business mentor advised me- it pays to listen.
I believed in selling my product. Knowing this made approaching my fear of failing worthwhile. Anyone can make a commercial; it takes more to make it feel professional.
I wanted a client.
We were selling our vision, work ethic and most importantly, ourselves. The product represented all of it. A startup’s success is beyond the product, business or new technology. Success lies within the businessman. In the past three months – We (college students) have created and sold more than 20 high definition video commercials to businesses in our college town.
Whether you think you can or you think you can’t, you’re right
The above Henry Ford quote hangs in my parents’ home.