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TAMPA BAY • FEBRUARY 23-24 2026

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Start-Up Seeks to Reinvent Home Equity Sector

BIZCATALYST 360°
BY BIZCATALYST 360°

As positive equity returns in greater volume to the housing market, many originators forecast that home equity-related products will be among the mortgage world’s most popular offerings in 2015. However, a San Francisco-headquartered start-up is offering a boldly different approach to the home equity, brushing aside the traditional HELOCs in favor an intriguing new idea: The world’s first residential real-estate equity exchange.

The company in question is Primarq, and its mission is to launch a crowd-sourcing inspired Internet platform where homebuyers can supplement their down payments and homeowners can access home equity without additional borrowing.

via Start-Up Seeks to Reinvent Home Equity Sector | Mortgage News | Daily National and State Headlines.

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BIZCATALYST 360°
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WE ARE THE AWARD-WINNING PUBLISHING DIVISION OF 360° NATION —PRESENTING OUR LIFE, CULTURE, AND BIZ MULTIMEDIA DIGEST AS A HUB OF CREATIVE EXPRESSION AND PERSONAL GROWTH. WITH AN EMPHASIS ON ACTION, OUR VAST GLOBAL CONTRIBUTOR COMMUNITY EMPOWERS PEOPLE TO TRANSITION FROM KNOWING WHAT TO DO TO ACTUALLY DOING IT —ALL COMPLEMENTED BY SYNDICATION RELATIONSHIPS WITH A CHOICE GROUP OF EQUALLY INNOVATIVE MEDIA OUTLETS. TODAY AND EVERY DAY, WE SIMPLY DELIVER THE VERY BEST INSIGHTS, INTELLIGENCE, AND INSPIRATION AVAILABLE ANYWHERE —DOING IT OUR WAY BY PLACING OUR WRITERS AND OUR AUDIENCE AT THE FOREFRONT. IT'S MAGICAL. IT'S EVERGREEN. AND QUITE FRANKLY, IT'S JUST GOOD STUFF. PERIOD.

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