Social Selling Impact – Why Managers Should Encourage Social Selling

The sales world is changing, and social selling is becoming a powerful tool in today’s sales toolbox. This episode of Social Business Engine introduces a multi-part series of podcast episodes we have entitled “Up Close: Savvy Social Selling the SAP Way: Best Practices that Win Customers.” This series of interviews will bring you the insights from some of SAPs most successful leaders and brightest minds.

In this episode, you’ll learn about the role managers play in encouraging social selling among their teams. Featured in this episode are  insights from Michael Labate, Head of Program Development & Operations, Social Selling, SAP – Marc Havercroft, COO/VP of SAP Success Factors – Enrico Palumbo, HR Director and Member of the Management Board of SAP Switzerland – Shailendra Kumar, Vice President, Chief Evangelist – and Phil Lurie, VP Sales Technology, SAP.

Be sure to download the case study that accompanies the podcast series – Social Business Journal Volume 11. It weaves together the narrative of social selling success factors at SAP.

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Bernie Borgeshttps://vengreso.com/
BERNIE is co-founder and CMO of Vengreso, The Digital Sales Transformation company. Bernie is the host of the award-winning Social Business Engine podcast with over 200 episodes published. Bernie’s career spans three decades with a unique background in B2B marketing roles and sales roles. He founded a leading digital marketing agency, which after 15 years merged into Vengreso in 2017. Bernie is a frequent speaker at industry events and is the author of Marketing 2.0. He has been recognized by industry peers, including Marketing Insider’s 60 Best Marketing Speakers, 50 Social Media Marketing Influencers and Onalytica’s Top 100 AI Influencers. Bernie teaches the Content Marketing module in the University of South Florida Digital Marketing Certificate Program.
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