Social Media is a tool. It makes it easier to communicate and engage with a large number of people across a very wide geographic area. Social Media is not the goal. Now that’s actually really important so let me say it again, ‘Social Media is NOT the goal!” Having 50,000 Facebook Fans means squat if none of them visit your site or buy your product.
- Startups and Social Media: Planning is Sexy! (business2community.com)
- Small business tips: how to use social media to boost business (theguardian.com)