Social Media ROI Is Important for Executive Buy-In
Social media marketing is a powerful medium to reach big audiences, build one-to-one relationships, humanize your brand, leverage influencers, and spread positive word-of-mouth. But in order to capitalize on this opportunity, you need to be able to effectively communicate how you plan to execute and how this will translate into ROI that’s meaningful for higher-ups.
Don’t Let Social Media ROI Be Your Barrier To Entry
Many marketers are hesitant to invest in social media marketing because of fear there won’t be any way to definitely prove social media ROI to executive management.