Michael Gass, a friend and former colleague, declared 2014 “The Year of the Social CEO.” He didn’t mean we’ll see local banking leaders posting pictures of their dinners at the Sunset Grill or CEOs of various firms bragging online about their vacations.
Instead, Gass says we’ll see savvy CEOs using all forms of social media for their firms to communicate with employees, suppliers and customers.
via David Bohan: Social media is redefining roles of business leaders | The Tennessean | tennessean.com.
I agree in total with the article. This statement saved for last covers the bases quite accurately: Effective use of social media requires a full-scale plan and involvement at the highest level of the organization.
Talk about how to eat an elephant! Social media has to be extremely structured to be effective and one CEO can not possibly attend to all the tentacles of visibility and exposure. The CEO who believes in the power of social media, will have a staff that adopts and supports the efforts enough to learn the tools, and analytic evidence of success.
It could be the Year of the Social CEO, but how much more of a presence the organization would have if the CEO had a team sold out to using social media effectively.
Of course, this is just my own opinion. There are sure to be varying degrees of others.