Social Media – Oversold and Undervalued

Social media is oversold as a marketing channel and undervalued as a customer connection. Sales by conversation are an illusion created by people more focused on building personal brands than exploring and developing a new channel. The new media gurus adopted a “sell and destroy” strategy that effectively promoted networking as the only future of marketing and blamed failed attempts by others on insufficient awesomeness.

via Social Media – Oversold and Undervalued.

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