We all know that these days, social media marketing is crucial for all kinds of business. Whether you are a leading consulting company or a small coffee shop. By going on social media and promoting your business, you will be tapping into exciting potential. But there are many companies that still make the same old mistakes with their social media marketing again and again. You won’t want to fall into these same pits. To help you navigate around them, here are some of the most common social media marketing mistakes to avoid.
Focus Too Much On Social Media
Social media is great, but it isn’t the be all and end all. There are many other forms of marketing you can do. For instance, speak to a PPC agency who can advise you about pay per click advertising. You should also still bear in mind traditional forms of advertising, such as TV adverts and flyers. People have been using these forms of advertising have been around for years, and there is no wonder why!
Doing It All Manually
Posting to Facebook and then tweeting on Twitter can end up taking a lot of your time. Especially if you have plenty of content to share. And if you use many other social media platforms, you will only have to spend more time managing your posts. That is why it is absolutely necessary to use one of the many scheduling tools available, like Hootsuite. You can organize your posts and schedule them to be posted while you are busy doing other things!
One important thing to remember is that you shouldn’t spam your followers at all. This will only give them to unfollow you once they are sick of seeing all your posts all the time. Make sure that you are not posting more than twice a day. And all of your posts and tweets have to be fresh and relevant. When you post, use social media analytics to determine which of your posts are performing the best. Once you have figured it out, you can then start to post content that you know will do well.
Deleting Negative Comments And Reviews
You may not want to leave any negative comments on your posts and social media pages, but it is very important that you do. Otherwise, your customers might think that you are ignoring them. It also gives you a chance to publicly address a problem and show that your company is able to handle complaints in a serious and professional way.
Not Having A Strategy
It is crucial that you have a social media strategy for your business. You need to treat your social media as you do all other aspects of your business. And that means it needs a strategy. This can help you to increase your engagement and, ultimately, increase your followers. And once you have more followers, you will find that your sales are boosted!
Have you been getting social media marketing wrong a lot lately? Hopefully, that won’t happen from now on!