Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized.
Every time their commercial airs, Subway is flirting with the fine art of frequency. How often is too often to share with your audience?
Social media marketers face the same dilemma. We want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations on how often I should post.
If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. I was happy to find some research on the ideal amount to post each day. Let the testing begin.