The recurring question I’ve been hearing more and more is – Does Social media help? I can assure you when it comes to marketing and SEO, consultants have pondered, discussed, regurgitated this very topic at least once a month. Now it’s a matter of figuring out which social network makes sense and why should our clients use them?
A few years ago, I would have answered that question with an automatic no. I even wrote about it. But now, I have to rethink the choices I’m making for clients. Given the versatility in communications and the evolution in mediums. I have to retract my previous statement. Therefore, I’m tossing caution to the wind and stating every business needs a presence on social media. Actually, I was reading a great article over at Fast Company and noticed some pretty amazing statistics. No, I did not fast check their credibility, but hello this is Fast Company, so go with me on this one.
Boils down to, if you have an online business today, then you need social media. There I said it. This might seem like a bold statement, (given I have advised against using social networks for the sake of following the pack) especially for those whose services are not specifically catered to the age group that traditionally use social media. I get it, I hear you. Yet, I’ve seen how social media can impact the success of a business and, it’s absolutely staggering. Businesses need to see and understand their relationship with social media in order adapt it to a world increasingly reliant on this method of communication. Below are some facts about social media.
