So the other day I was asked to look over a company’s global social media strategy for the next three years. I excitedly settled down with a cup of coffee ready to be inspired and maybe learn something about the social landscape in 2017. As I read on I realized that what I was reading was already out of date.
Strategically, it made sense what they were suggesting. The emphasis was largely on ROI (good stuff) and “social selling” was at the centre of the strategy, but it bothered me that this is what we’re doing now, not only that it’s what we were doing last year. Although this strategy isn’t necessarily a bad one I don’t think it’s where we will be in three years time.
There still seemed, to me, a disconnect between the business and social media. I have talked before about a “holistic” social approach and I still stand by it, social needs to work from the inside out and we need to learn a lot more about our social audiences.
