What if you could measure the intelligence of a group? What if you could predict which committees, assigned to design a horse, would end up with a camel, versus which would develop a thoroughbred—or a racecar? The MIT Sloan School of Management’s Center for Collective Intelligence (CCI) was set up to accomplish just that sort of evaluation. Under the leadership of its founding director, Thomas W. Malone, the center’s ambition is to put forth a new theory of group performance, bringing together insights from social psychology, computer science, group dynamics, social media, crowdsourcing, and the center’s own experiments in group behavior. The results could help business teams produce more thoroughbreds and fewer camels.
Social Intelligence is Critical to Business Success
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