So What? – The Value For Me Is?

One of the most difficult challenges in our personal and business lives is communicating value. There is an art to providing value; it is learned behavior that focuses on others, their needs, and is worth something to them. All too often in today’s business environment, there is a presumption of value. Making an assumption like this is slippery and a colossal waste of time.

For almost four decades I have provided clients with some variation of products and services. What I have learned is that the perceived benefits we think are important mean nothing without showing the client what value you have for them.

On the receiving end of pitches or proposals, I have trained myself to first say so what? “If the product and services offered do not have personalized value for me I am not interested in further discussion.” It is that simple.

There are thousands of life and business coaches out there telling us how important it defines our brand. Without denigrating them and some are hacks, telling another human what you do is the opening move in the game of life. More importantly is the ability to define what we do and convey the potential value of our work to others. Ladies and gents, that is how we are ultimately paid.

Building lasting relationships is not only dependent on creating value but also being ethical in all dealings. There is little room or time for complacency; able competitors will eat your lunch.

My friends, please remember this: respect, consideration, and courtesy matter a lot. Treat others fairly, decently, and equally. Build your moral compasses carefully and always monitor them daily. You know the battle cry: do your best each day. No one can ask more or less from any of us.

All the best/blessings, Mark

Mark Faris
Mark Faris
MARK was born in New York City and currently lives in Minneapolis. He attended the University of Wisconsin-Madison where he graduated with a B.A. in sociology and speech communications. His entire career spanning 36 years has been in executive sales, marketing, business development, and organizational strategy. He has started and owned three businesses, including a $23 million computer networking company, started up two new sales divisions for publicly telecommunication/data companies including Sprint/Nextel, and was a Board Member for a $225 million U.K. technology manufacturer and distributor. He currently is President of MPV Ethics, LLC., an ethics training and consulting company working with organizations to build better ethical cultures. Mark also has the unique distinction of being convicted for two felonies: mail/wire fraud and money laundering and spent eleven months in a federal prison and halfway house returning to his family in June 2010. He has given over 150 presentations to high school students, universities, B-schools, law schools, and professional audiences regarding the importance of personal and business ethics in our lives. At the core of his renewed philosophy is identification of purpose, building a strong moral compass that helps us effectively deal with dilemmas of all types and sizes. His passion to teach, enrich, and develop others be successful , accountable, and improving the lives of others.




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