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TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

Snapchat 101: Learn to Love the World’s Most Confusing Social Network

snapchatDON’T LEAVE SNAPCHAT to the millennials! Conquer the app with this guide from Joanna Stern. Snapchat makes me feel old.

How old? Well, when a 20-something tried to explain to me how to add a friend in the app, he began talking loudly and slowly. “YOU…PRESS…HERE…OK?”

I’m 31 and a professional technology reviewer. Not exactly Betty White.

Attention everyone born before 1986: It’s not you, it’s Snapchat. The app, now used daily by 100 million people, requires the same initial concentration as assembling IKEA furniture. There are mysterious icons that look like ancient hieroglyphs, a maze of menus not even Pac-Man could maneuver, secret finger presses. And I haven’t even gotten to the fact that many of the messages on the service self-destruct after you look at them.

But we can’t keep shooing Snapchat off our lawns. It’s about to have its Facebook moment. Most of the leading 2016 candidates are posting Snapchat videos and photos from the campaign trail, and the White House just got on board. Celebrities and news outlets are sharing up-to-the-minute updates. The Wall Street Journal launched its own Snapchat Discover channel last week.

Read More: Snapchat 101: Learn to Love the World’s Most Confusing Social Network

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