Small Business Success During Challenging Times

Small business success does not come easy. Even in the best of times managing a small business is a challenge.

Maintaining the Growth Mindset

It takes resilience and determination to keep going. It also means that the desire and decision to become an entrepreneur, solopreneur, or small business owner are not to be treated lightly. You must give it careful thought and planning.

Does this mean that all the odds are against you and you should not pursue your desire? Not at all! Small business ownership or entrepreneurship is a desirable pursuit, but it’s important to go in with well-planned strategies and options.

According to the United States Small Business Association:

  • 30% of small businesses fail within two years.
  • 50% fail within five years.
  • Only 25% of businesses last 15 years or longer.

Any small business owner will tell you that small business is challenging. When circumstances get tough, running a business becomes an even greater challenge.

The events of 2020 have impacted small business success significantly, yet this is only one of many events that have created challenges. Following are some of the most significant events in the 20th and 21st centuries that have had a profound effect on small business and entrepreneurship:

  • World War I: July 1914 to November 1918
  • The Great Depression: August 1929 to March 1933
  • World War II: September 1932 to September 1945
  • The 2008 Housing Market Collapse
  • The 2020 CoronaVirus Pandemic

During these difficult times, many small businesses folded under pressure. They were not able to keep going. At the same time, many businesses have survived these incredibly challenging circumstances. Some of them have even thrived.

The point is that your business can make it through hard times. You’ll need to get creative, take decisive action, and make tough decisions. But you can do it!

Take Charge of Your Mindset

If your business is struggling, it’s essential to become more aware and take charge of your mindset. When things get tough, it’s very easy to enter a downward mental spiral.

As you work to stabilize and turn around your business, it’s important to maintain a positive mindset, which embraces a growth mindset. A positive mindset means that you are resolved to not give up.

Almost every great business leader has endured struggles similar to yours. They are successful because they persevered and were resilient. If you want your business to succeed, you need mental toughness.

How do you replace a negative mindset with a positive, growth-oriented mindset? Follow the steps below:

Pay attention. You need to be able to identify unhelpful mental patterns as they occur.

Question. As negative thoughts arise, question them. Is what you’re thinking really true? Remember that your mind believes whatever you tell it – consciously or unconsciously so this is an important step.

Silence. Avoid allowing the same thoughts to keep stealing your mental energy.

Replace. As you shut down your inner critic, fill the silence with positive, helpful dialogue.

As you push through problems and challenges, remember your WHY. Why did you decide to go into business in the first place? Seek to tap into the emotions and desires that propelled you to create your business.

Clarify the Problem

Before you can identify a solution, first clarify the problem. Take some time to think about how you got to where you currently are. What happened that you didn’t anticipate? Some common challenges businesses face are:

  • Market changes
  • Failure to understand the target customer or market
  • Poor pricing strategy
  • Insufficient funds
  • Too much growth

If you want your business to thrive during challenging times, you must be able to put your finger on the primary challenges. Take time to diagnose what caused the challenges. Grab a pen and paper or use an electronic device and make a list of the biggest issues that are instantly noticeable. Write them down as headings. Then under those headings, explore and write down the smaller challenges. You may need to go down two or three layers.

You see, even though outside events may have triggered the obvious negative results, smaller issues were brewing for a time, and were not observed or were ignored. The events only brought them to the foreground.


Yvonne A. Jones
Yvonne A. Jones
YVONNE is a Personal Business Coach | Relationship Marketing Strategist| Amazon Best-Selling Author| International Speaker. She is the Founder of the 50 and Wiser Community on Facebook – a Group of women who want to DO more, GIVE more, and BE more. As a certified Strategy and Accountability Coach, she helps Entrepreneurs, Coaches, Consultants, and Small Business Owners eliminate limiting beliefs, create a business they love, and have fun doing so. Her favorite client is a highly-motivated woman 50 and Wiser who has been in business for approximately one year and is ready to empower herself and move to the next level. Yvonne’s background is in banking, Human Resources, administration, and Customer Service. At 52 years she handed in her resignation and walked away from Corporate America to start her own business full-time. She has experienced the joys and challenges of owning multiple businesses. She was listed on as one of the “Top 100 Most Social Customer Service Pros on Twitter” and on “One of the Top 15 Most Influential Customer Service Experts to Follow on Twitter.” Despite the recognition and promotions received while in corporate life in Jamaica and America, she now considers herself “unemployable” due to her love of being her own boss and inspiring others to pursue their passion and dreams. Yvonne’s mantra: “Focus on relationships; the money will follow.”

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  1. Good points Yvonne! Thanks.

    You’re right about small business success.

    What you write about the business also applies to you as the owner.

    And allowing yourself to grow both personally and in your skills as professional matters, too.

    Now is a good time to advance your skills — whether for small business success or career and personal life.