The one great thing I love about going to HR and talent conferences is that you always get reminded about what really good HR should look like.
It doesn’t mean that your shop will be there, but it gives you something to shoot for.
I’ll admit, sometimes it can be frustrating listening to some HR Pro from a great brand tell you how they “built” their great employment brand through all their hard work and brilliant ideas. And all the while, not mentioning anything about “oh, yeah, and we already had this great brand that marketing spends $100 million a year to keep great!”
Regardless, seeing great HR always reminds me that great HR is obtainable for everyone.