There is nothing more worrying for a brand new business than the budget. Money may not be everything, but if you want your business to be a success, you’re going to need a little something to make sure that you get off the ground, whether you’re opening a new IT office or starting out as a plumber on your own.
In the beginning days of your business, the budget is going to be one of the most important things for you as you decide where to make cuts and where to maximize your cash. Marketing is going to be one area you need to consider as a priority, as without effective marketing practices, you’re not going to be able to get off the ground at all.
The problem is that there is such a huge variety of marketing tools open to you right now, it’s hard to know where to begin. You have both the traditional marketing methods and the digital ones available to you, and with the six shoestring tips below, you’ll be able to market your small business without breaking the bank. Let’s take a look.
You Need A Pitch
When you are starting out, you should be marketing all the time – no matter what. You need the right plumber marketing company to come in and help your small business to be elevated, and for that, you need a solid pitch. You only get around eight seconds to grab the attention of a reader, and if you engage them successfully, you only get a further minute to sell them on what your product is.
Use Your Community
The good news about your marketing plan is that you don’t have to go far, especially if you are starting out as a plumber. You need to think locally about how your business can have an impact and knowing what’s happening in your community is vital for this to happen. So, get stuck in your local community. If you have a child at school, get your business involved in the PTA and the volunteer activities. Offer to sponsor a charity walk or event at the school and get your business name splashed all over it. This is an excellent way to get to know your ideal customer.
Network All The Time
Every opportunity to meet new people is an opportunity to make your business a success. Build your business by getting out in front of the right people, getting to know them and saying hello. You need to put in the time if you hope to have a return on your efforts, and while the gratification may not be instantaneous, you are building a strong network that will be an asset to you.
Social Media Stick
There is a multitude of social media websites that you could be utilising to make your business a success, from Facebook and Instagram to Twitter and LinkedIn. With the right exposure on social media, you’re going to get noticed by customers locally and nationally. Take the time to get your website and your blog on social media and connected together. With the right SEO and marketing help, your business could turn traffic into conversions – and all because you took thirty seconds to get a Facebook page!
Ask For Help
Believe it or not, making referrals gets you more than you think. Word of mouth is still one of the most powerful marketing methods out there, and if you take the initiative to ask people for referrals, you’re putting new business in your own pocket. When you have referrals, you have a link toward new customers, and if you aren’t asking for new referrals, you’re not maximizing your chances all that well. Speak to people, ask for help, ask for new custom – you’ll find that you flourish this way.
Give It Away
Lastly, one of the best ways for people to come to you? Give away what you have. Your product or service can be shared, and you can give small tasters of your product to people so that they can see your expertise and experience what you do. A trial isn’t you just giving your business for free; it’s allowing people to trust your business and get to know you better.
Marketing is something that you should budget carefully. You want people to take notice of what you can do, and you want them to do it quickly. Take note of these tips for marketing your business, and you can be on your way to success in no time at all!
