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Signs Your Hotel Needs a Brand Makeover

Hotel brand makeovers come in all different shapes and sizes, from a minor brand renovation and facelift, to a complete re-brand or change of brand. It is crucial for hotel operators and owners to understand and be able to identify the signs of when their property needs to undergo a change and what kind of change that may be.

The trends of the last decade have had a significant impact on the current transformation of the hotel industry. During the recession in the early part of the past decade several things were occurring; hotel brands allowed hotel owners that were struggling to pass on required upgrades or changes(1).

via Signs Your Hotel Needs a Brand Makeover, by Mercedita Roxas-Murray.

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