If you use YouTube a lot you have probably seen the occasional live streaming of events like concerts or video game plays. YouTube has a robust streaming service for any business or personal channel that wants to show something live. It’s a lot easier than you may think, and we’re going to show you what you need to do it.
YouTube began offering livestreaming back in 2012 and has gone big on it ever since. The bar for being allowed to livestream used to be pretty high, but now anyone with a verified account in good standing can set up a livestream, and that unlocks a lot of doors for new marketing opportunities.
Why do this in the first place?
Livestreaming may be associated with gaming, sporting events, and concerts, but what it really does is let you create your own live television shows. Here’s just a few ideas that can get your wheels spinning on how to use this tool for your brand:
- Show how your product is created or tested.
- Show interviews with employees to show a personal side to your branding.
- Give a “behind the scenes” look of your office.
- At an industry event? Run your own stream through your smartphone or tablet to give others a look.
- Record training sessions or discussions about topics related to your industry.
- Have an interactive Q&A with your customers about a new product launch.
- Create an infomercial about your new products.
- This is just a small sample of how you can use livestreams to promote your business.
