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SEO is Dead. Long Live OAO.

For content publishers, search engine optimization—which we’ve all come to know as SEO—is dead. Rising from its ashes is OAO—online audience optimization.

SEO was the art and science of creating web pages that generated traffic and high rankings in the search engines. It relied on keywords, links, page rank, and site structure to work its magic, and it has always been a bit of a moving target for webmasters.

via SEO is Dead. Long Live OAO..

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