Selling Your Executive Team on the Need for a Customer Service Strategy

Are you a manager or department head observing evident need for a customer service strategy but your owner(s) or headquarters not seeing this the way you are? Are you trying to convince them or bringing this up but they are not paying attention to this? Why is this so? What and how can we approach this situation to sell, justify and convince to them to invest in the appropriate service strategy? This article brainstorms brief concepts that should give some idea to assist in this situation, which I am certain many of you are going, or have gone through.

The overall basis of this particular write up is based on much frustration in which many managers must deal with and are perhaps against the wall, as this can be a very viable solution to increase the bottom line, yet they do not get the overall approval or backing from owners of headquarters. (Keep in mind when I use either owners or headquarters, this refers to whomever we report to, so there are many derivations of these two main decision makers that we can use, so feel free to plug in to whom you report to in your particular case.)

via Selling Your Executive Team on the Need for a Customer Service Strategy, by Marco Albarran.

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