By Ken Vincent, Featured Contributor
Of course location is usually an issue. If on a two day driving trip you probably stayed at a limited service property around the half way point.
If doing business or attending meetings in a city you opted for a hotel that was conveniently located.
If you are a golfer you probably selected a resort with golf courses near by or as an amenity of the resort.
But in each case there were several properties to pick from, so why did you stay at the one you selected?
Was it price? Multiple restaurants? You stayed there before and were happy? It was recommended by someone, or a travel site had good reviews? Or perhaps it was because you like that brand? If it was a brand issue was it to gain frequent user points, or because of the facilities/services that brand consistently provides?
It has been my observation that the majority of travelers are less brand loyal than the brands would like them to be. A traveler that likes Hilton may just as readily select a Sheraton or Marriott. Do you think that is true?
What tipped you over the edge to decide on your last hotel?