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Segmenting Millenial Travelers: Business vs. Leisure

In the past year, a lot has been said and happened in regards to Millennials and the hospitality industry;

For example, there was exciting news from Marriott and Commune Hotels with the announcement of new brands geared towards Millennials, Moxy and Tommie, respectively, but due to the intense interest in the next generation of travel, a lot of noise has been added to the conversation as well, with the same repetitive points being made.

Millennials are technologically savvy. Obviously. They are social and want a lobby design to reflect that where they can interact with others, but also practice isolated togetherness. Got it. Be on social media and connect with them instead of just pushing promotions. Yes, is this 2009?

via Segmenting Millenial Travelers: Business vs. Leisure. – Tuesday, 14th January 2014 at 4Hoteliers.

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