Secrets of Influence for Technical Professionals

–The technology of Influence

Have you ever been in a meeting or interview and had an idea or perspective you wanted to share, but didn’t have the confidence or a way to get “in” to the conversation? Are you often in a role where you have more responsibility than authority, and can’t get people to see things “your” way?

You might say you need better communication skills to have a more strategic way of making sure you get your ideas and opinions across.  We call it “Influence Skills”. And in the new business and work environment of right now, we’re all going to need more of it!

Studies by the World Economic Forum and the Harvard Business Review predicted that “Influence and Communication Skills will be the #1 skillset required for success today.” And this is especially true for the IT or tech professional – often an underserved group when it comes to training or development.  You get professional updates on the technology in your field, maybe you get management or supervisory skills if you get a promotion.

Several trends and changes in our current environment make this skill set even more essential. Some of these trends are:

  1. Competition

Competition seems to be heating up everywhere – between countries, between companies, and even within the company.  You may be competing with your peers for promotions, choice assignments, and face time with management.  You’ll surely need Influence Skills to beat out the competition.

  1. Structures

Organizational Structures are changing in rapidly accelerating ways. Most organizations are becoming flatter, less hierarchical. This is partly the result of much streamlining, downsizing, and reorganizing. Staff roles become much more important in this kind of structure, and there is much more need for interdepartmental and cross-functional collaboration. People at all levels must learn new sets of skills – Influence Skills – in order to survive in this “matrix” type of organization (some have called it the new “ad-hocracy”)

  1. Information Overflow

The sheer amount and speed of information swirling around us makes it challenging to sift through, determine what is important and learn how to communicate it in lay language. I’m sure you’ve had the experience of speaking to non-IT personnel and them responding that they don’t understand what you’re talking about.

  1. Innovation

Innovation is no longer just the province of research or development. Now, we are all required to come up with innovative solutions to problems. But good ideas are just that, until you can influence someone to take action. So, we are all going to have to become better influencers.

So What is Needed?

With all these changes and uncertainties going on, neither WHAT (your technical or professional expertise) you know nor WHO you know (your network of contacts) will guarantee your success. Your technical know-how can become obsolete with the next innovation, and even your network of carefully acquired contacts can vanish overnight with a surprise reorganization.

What will help? Portable Power (TM) Influence skills – a set of skills you can take with you anytime, anywhere you are in any organization.

I’d love to invite you to my next free Executive Briefing, “Secrets of Influence” on June  9th, at 2 pm Eastern Time

I’ll share

  • Why influence matters now
  • Myths and misconceptions about influence
  • The true meaning of “Influence”
  • The one “secret of Influence” you can apply right now

You can register here:

Register for Exec. Briefing June 9

You’ll learn that Influence Is not a magical power bestowed on a lucky few, but a strategy, a set of skills that anyone can learn, practice and master.

We have created what we call the “technology of influence” – we have identified and analyzed those skills and behaviors used by the most successful influencers, and then re-constructed those into component “bits” so they can be learned and replicated. Once you acquire these skills, you are no longer operating by “hit or miss”, but you will have a strategy, and a roadmap  (user’s manual) for each situation you encounter.

Learn more about our new advanced eLearning program, “Secrets of Influence ®” created with the latest Educational Technology, for a learning experience that is powerful and long-lasting.  You work at your own pace, on your own time, in the privacy of your home or office.

You will learn all the skills you need to make a huge impact for you. You will develop the Communication Confidence and Strategies/Skills to achieve all the results you want and get the success you deserve.

If you don’t want to wait, you can learn the same Influence Skills corporate executives pay thousands for with my “Secrets of Influence” online course.

Register for the course at


Elaina Zuker
Elaina Zuker
ELAINA is the president of Elaina Zuker Associates in Montréal, Canada. She has taught seminars to hundreds of employees and managers at major corporations such as AT&T, IBM, American Express, and MCI International, and is a frequent keynote speaker at conferences and industry events. She is the author of six books, on leadership, management, and communication. Her best-selling book, “The Seven Secrets of Influence” (McGraw-Hill), the recent Main Selection for the Business Week Book Club, has been translated into four languages and its new, revised 2021 edition is now available on Amazon in paperback and as an e-book on Amazon Kindle. Her new book about Peer Mentoring YOUX2 has also just been launched on Amazon. Her internationally successful program “Secrets of Influence ™ is now available as an online learning program, either as a completely online self-study program or in a hybrid version. The program, created with the latest educational technology, can also be customized for an organization’s specific requirements. Ms. Zuker holds a B.A. in Psychology, an M.A. in Management/Organizational Development, and is the 2004 recipient of the Alumni Achievement Award from New York Polytechnic University. To engage Ms. Zuker as a speaker or consultant, to book a seminar for your company or organization, or to learn how to become a licensed Affiliate for Secrets of Influence, visit or contact us at [email protected]

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