“It does not matter if you are writing the best thriller, uplifting or spiritual message in the world if no one reads it because your message is not reaching your audience.”
~Kathleen (Kat) O’Keefe-Kanavos, Author
You may remember the article within this article as the VARTICLE (VIDEO ARTICLE) about Pediatrician Dr. Kathi Kemper as the modern-day Dr. Spock. The original VARTICLE was syndicated from Women’s Voices Magazine into BIZCATALYST 360° a few weeks ago. This new article uses that old article as an example to make an important point on how to increase your readership and rule Search Engine Optimization, aka SEO. It shows you step-by-step what you can do with all of your previous articles to generate more views, more shares, and increase comments. It is called Bundling, and this is why and how you do it.
Here is a tip on how to increase Writing and Readership by “Bundling Your Assets.”
What is bundling? A bundle is a group of individual things tied or wrapped together for strength. Industries such as telecommunications, financial services, healthcare, and information dissemination engaged in the practice of bundling because they know there is strength in numbers.
Imagine using the tried-and-true-practice of bundling to promote your writing.
A good sentence is a bunch of selected words that have been bundled correctly. If you can write a good sentence you can bundle your message. Bundling your message correctly will increase your social media follower numbers, and if you are a published author, it may increase book sales and invitations to radio and TV interviews.
The bigger the bundle the stronger the share strength.
Unfortunately, if you want to be a successfully published author it is not enough to only write well, anymore. You need reader-reach. Enter-“The Bundle!”
To be successfully read you must have people read you. To be a successfully published author you must prove to the “publishing gods” that you can connect to your audience and reach your “platform.” Both require promoting your work. Even if you chose the self-published route over being conventionally published, you still need an audience to read what you have written, unless you are only writing for yourself. Writing success is more than putting words on paper.
Writing success is putting words in front of the eyes of readers. Here are 2 easy steps to accomplish literary success.
Have an account on all the important social media sites like, Twitter, FaceBook, LinkedIn and LinkedIn Blog, Google+, and Medium.
If you do not already have one, get a Video or Internet TV Show. It will give a punch to your bundling and a social media edge by putting you heads above radio in keeping with the current trend of being seen, not just heard. I am a host on New Earth TV and host the Nautilus Book Awards Spotlight Show on The Kat Kanavos Show.
Now Bundle all the of above two steps. Here is how it was done in this article.
My Internet TV shows are turned into VLOGS (video blogs) with the attached YouTube link and Spreaker Radio link, which I post on my LinkedIn Blog and my Spiritual PATHEOS blog page.
The Patheos VLOG containing the show link is sent to my guest in a thank-you note for more promotion on their social media pages and to post on their websites as a video promoting their book or message.
This bundling continues to promote me and my message in my VLOG when it is posted on social media.
The bundling grows and strengthens when the short Pathoes VLOG is then tweaked and expanded into an article that meets the requirements for publication in my SOUL column of Women’s Voices Magazine which is syndicated to BIZCATALYST 360°. These larger in-depth articles are promoted by the magazines, shared on my social media pages again, shared to the groups to which I belong, and sent again to my show guests and their Public Relations Companies or publishers to post on their websites as an expansion of their previous post.
By doing this I bundle my message and share it many times in different ways using the original Video Show.
Become an Internet TV host to promote yourself and your expertise while you promote others. You will be paying it forward while you get much back.
In an industry where 3.5 billion people on the internet are screaming to be heard, as a TV host you will be heads above them by being heard and seen.
So, just to retrace the bundling steps; I bundled my Kat Kanavos Internet TV Show to a thank you note, to a Patheos VLOG, then as an extensive VARTICLE to two syndicated magazines, shared again to the guests and their PR and Publishing companies, posted the BIZCATALYST 360° Article on MEDIUM, to my social media groups, and to my LinkedIn blog.
Then, let it all turn into a viral cyclone of social media hits. If you have Google Alert the pings will keep you up all night, so you may want to turn your phone off until morning.
If you use this strategy it will bump your message and readership to the next level of expertise for a stronger social media push which increases readership which translates to social media number bumps and more book sales. This, in turn, makes you social media expert, which makes you more desirable as an author, guest speaker, co-author, contributing author, or Webinar Expert.
The bundled posts will be validation:
- proving you are indeed an expert in your field.
- showing you know how to bundle for social media and SEO reach
- that you know how to utilize your social media assets.
- That you ROCK when it comes to connecting to your platform
You will attract the attention of other editors, publishers, and clients because you are not just talking the talk from reading books, articles or blogs. You are walking the walk of experience and can prove it with search engines and numbers.
Bundling is how the the Dr. Oz Show producers found and featured me as a Dream Expert on the show The Sixth Sense: Shocking Premonitions which was aired during the coveted SWEEPS, aka Nielson Ratings, which culminated in a bidding war between publishers and a very sweet publishing deal with an International Publisher who even offered a PR package with the contract because he knows I can PR his PR. And the Google+ ping beat goes on.
I’m sharing this to show you how easy it is for you to be successful, too. The tools for success as a writer, coach, host, and expert are at your fingertips and only a click away. Have fun using them. Your joy will be contagious.
Share your extra suggestions on bundling with us in the comment section. We want to know what you do, too.
Now that you have read about how to bundle your success please enjoy watching how to bundle your contents.
LIVE VIDEO Kathi Kemper Naut Poster from the #KatKanavosShow –
Dear Kat, We’re pleased to confirm that, in partnership with @#WomensVoicesMag, your Article in #BizCatalyst360 is now live on our Site!
P.S.
Jessica Jungton accepted Writing For Success by Bundling Your Assets to the publication The Writing Cooperative.
People who follow this publication will now find your story in their reading list.
The Writing Cooperative
Helping each other write better.
Jessica Jungton · 56,553 followers
AND
Search Engine Success: Bundling was retweeted on Twitter many times.
