CEOs are still scrambling to emerging markets, but they could be running the risk of overlooking exciting developed market growth opportunities.
Selling automobiles, sneakers, fizzy drinks or washing machines to millions of striving, developing country customers moving up the disposable income ladder seems sensible enough.
via In Search of the “Alpha” CEO | INSEAD Knowledge.
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Let’s start by having CEOs who don’t know what the word “layoffs” mean. Those are the ones that should be at the helm.