Does a Scandal-Ridden Firm by Any Other Name Still Smell as Foul?

What do you do when your reputation has been so dragged through the mud that you fear the world might not do business with you again? You change your name!

At least, that seems to be Steven A. Cohen’s choice. Cohen has decided to change the name of his much-maligned hedge fund from SAC Capital (representing the initials of its founder), to Point72 Asset Management, reflecting the address of the fund’s headquarters at 72 Cummings Point Road, according to a New York Times report.

via Does a scandal-ridden firm by any other name still smell as foul? – Quartz.

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Does a Scandal-Ridden Firm by Any Other Name Still Smell as Foul?

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