Small businesses don’t have it easy. Not only do you lack the resources, but you also have to compete with bigger rivals to make ends meat. It is a miracle that you have come this far, to be honest. But, you can’t pat yourself on the back and revel in your success. To be even more successful, you have to push forward. The question you have to answer is: ‘how do I push forward? The answer is technology as the right software will level the playing. And the software below has a good track record when it comes to levelling the field for small businesses.

Google Analytics

As a small business, you have to put a lot of faith in numbers. You need to know how many people visit your site, what percentage made a conversion, and where the majority of visitors come from. And, they are just three things you need to understand. The real list is almost inexhaustive, and that can cause a lot of problems. Thankfully, a tool like Analytics will do the hard work on your behalf. The program collates important information and presents it in bite size chunks so it’s easy to digest. All you have to do is interpret the information correctly and your business will prosper.

Pic from pexels

Magento

Magento is an ecommerce tool that mobilises websites into action. Your website is one of your main weapons. After all, you might not have any physical stores due to the popularity of online shopping. As a result, you need software that allows you to process payments online. Otherwise, your profit margins will start to suffer. This is where Magento comes in handy. To begin with, it is one of the most popular CMS platforms on the market. More than that, it is free, easy to understand, and specific to ecommerce. As a result, it contains features that link seamlessly with your site without any hassle.

Pic from pixabay

TopNotepad

TopNotepad is one of a variety of accounting software available to businesses like yours. So, what makes it one of the best accounting software for small business and businesses? Well, one thing that is handy is the price; it’s free. Just as importantly, it has a range of features from client management to invoice storage. When it comes to accounting, you need features that make complex issues easy. Any other software will make your life harder. Of course, you can hire an accountant if you prefer. But they will only cost you more and use the same equipment.

Social Media Platforms

It is impossible to name one platform because every single one of them is important. The obvious candidates are Twitter and Facebook because they act like free marketing tool. But, there is a lot of other platforms that are just as useful. Instagram, for example, is excellent for sharing pictures of products or projects. Or, LinkedIn is a great place to meet peers and potential new clients.

In today’s day and age, social media shouldn’t be underestimated.


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