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RoomKey.com: Hotel Brands’ Misguided Attempt to Become an OTA

How many times have I heard the hotel brands say they are going to ‘fight and win’ the Internet battle against the big bad OTA wolves? It’s easy to see why the hotel brands are angry/embarrassed: those OTAs have done a massively superior job of marketing hotel rooms online.

via RoomKey.com: Hotel Brands’ Misguided Attempt to Become an OTA. – Wednesday, 26th June 2013 at 4Hoteliers.

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