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Rock Your Back-to-School Sales & Marketing

It’s officially back-to-school season. The first group of public school students have already gone back to class, and  BizCatalyst360 is here to help brands and marketers to more effectively target back-to-school shoppers.

The National Retail Federation estimates that the 2019-20 back-to-school season will generate more than $80 billion in sales between k-12 and college purchases. And that’s just in the U.S.  The opportunity for marketers is to use this infographic to gain valuable insights about how k-12 back-to-school shoppers and back-to-college shoppers make buying decisions, identify the differences between the two groups, and use the strategies included to plan the MOST effective B2S campaigns.

Courtesy of: The Shelf
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