It’s officially back-to-school season. The first group of public school students have already gone back to class, and BizCatalyst360 is here to help brands and marketers to more effectively target back-to-school shoppers.
The National Retail Federation estimates that the 2019-20 back-to-school season will generate more than $80 billion in sales between k-12 and college purchases. And that’s just in the U.S. The opportunity for marketers is to use this infographic to gain valuable insights about how k-12 back-to-school shoppers and back-to-college shoppers make buying decisions, identify the differences between the two groups, and use the strategies included to plan the MOST effective B2S campaigns.