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Reward Programs as a Strategic Tool for Increasing Customer Retention and Satisfaction

Customer loyalty programs have become commonplace in virtually every industry. Since Sperry and Hutchinson first launched the S&H Green Stamp program back in the late 1800’s to the 1981 launch of the American Airlines Advantage program to the modern day program reward programs continue to proliferate. From grocery stores to pharmacies to electronic outlets, everyone has some kind of frequent reward program. Not surprisingly, loyalty marketing has become a 6 billion dollar a year industry.

via Reward Programs as a Strategic Tool for Increasing Customer Retention and Satisfaction, by Michael McCall.

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