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Revenue Versus Marginal Profitability: What is the True Value of The Customer?

How much is a customer really willing to pay? What is the true worth of each distribution channel? These are some of the questions that hotel companies are trying to answer as they attempt to understand the true value of a booking. EyeforTravel’s Ritesh Gupta investigates

via Revenue versus marginal profitability: what is the true value of the customer? | Travel Industry News & Conferences – EyeforTravel.

 

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