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Revenue Management in 2014: A Higher Profile and Hard Work Ahead

In 2014 expect revenue managers to have a bigger mandate, but that doesn’t mean they should rest on their laurels.

A hotel firm’s revenue performance is a blend of a diverse set of factors. From revenue management efficacy, brand awareness, online reputation to distribution management and sales effectiveness among others. Today revenue managers are pursuing ways to extend their capabilities into various areas of the business and are coordinating with other business functions as they gear up to take on a bigger role.

via RM in 2014: a higher profile and hard work ahead | Travel Industry News & Conferences – EyeforTravel.

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